Unilever powers its Virtual Ocean Control Tower with advanced AIS data
This case study explores how Unilever uses MarineTraffic Container Intelligence to gain real-time ocean visibility and improve global supply chain efficiency.
Tracking a product from manufacturing until the moment it reaches Singapore is now a real-life scenario.
Member of the Logistics Process Excellence team, Hindustan Unilever Limited
Managing ocean freight across thousands of containers, vessels, ports, and stakeholders made it difficult for Unilever to maintain end-to-end visibility, remove operational silos, and respond quickly to disruptions in an increasingly complex and unpredictable global supply chain.
Unilever powered its Virtual Ocean Control Tower with MarineTraffic’s advanced AIS vessel position updates and port congestion intelligence, enabling real-time monitoring of ships, ports, and cargo movements through a single, unified source of truth.
Read the case study to learn how Unilever:
- Gained 24/7 real-time visibility across 12,000 containers on 1,500 ships
- Improved decision-making with accurate vessel positions and port congestion insights
- Increased supply chain transparency, efficiency, and customer satisfaction worldwide
Forecast vessel arrivals 6 weeks out
Forecast vessel arrivals 6 weeks out
Upcoming Webinar
Navigating Maritime Risk:
Harnessing Data for Effective Risk Management
25 July 10:00 New York / 15:00 London
close ×