With U.S. import tariffs on vehicles now in effect—and potential retaliatory measures from other major economies—automakers face unprecedented pressure to deliver vehicles on time, avoid customs penalties, and maintain continuity across dealer networks.
Yet most shipping disruptions aren’t just about tariffs. They stem from a lack of maritime visibility. Incomplete data on vessel movements, port congestion, and arrival timing can lead to:
and how MarineTraffic solves them
Vehicle manufacturers often lack precise, moment-to-moment updates on vessel status—whether at sea, anchored, or berthed. This delays downstream logistics and makes contingency planning nearly impossible.
✓ MarineTraffic unlocks:
Industry-leading AIS coverage (terrestrial, satellite, and roaming), paired with berth-level event detection, enables real-time tracking across every stage of the voyage.
Operations teams struggle with inconsistent or outdated ETAs, often relying on captain-reported times that don’t reflect actual conditions—leading to costly misalignment with customs or distribution.
✓ MarineTraffic unlocks:
Dual ETA system — compare captain-reported vs. dynamically calculated ETAs powered by historical patterns and real-time tracking for higher forecasting accuracy.
Data silos between HQ, local port agents, logistics providers, and carriers make it difficult to align efforts without tedious reconciliation.
✓ MarineTraffic unlocks:
A unified source of truth through a single platform and API — combining vessel locations, port events, fleet ownership, and congestion analytics in one view.
Once the vessel reaches port, visibility often ends. Teams lack insight into berth times, unloading duration, and yard congestion — key factors in last-mile planning.
✓ MarineTraffic unlocks:
Accurate timestamped port calls, anchorage events, and RoRo berth & terminal analytics to estimate unloading times and monitor yard operations.
Even with the right data, many OEMs struggle to integrate it effectively due to technical complexity, unclear documentation, or lack of hands-on support.
✓ MarineTraffic unlocks:
API-first architecture (REST & GraphQL), clear documentation, solution engineer support for smooth onboarding and integration.
MarineTraffic empowers OEMs to gain real-time, end-to-end control of their maritime supply chain, enabling them to:
With a unified view of maritime operations, logistics, compliance, and supply chain teams can work in sync — responding faster, mitigating risk, and delivering consistently.
When it comes to AIS, coverage matters — but quality matters more. Many providers rely heavily on satellite AIS alone, leading to delayed updates and blind spots — especially in busy coastal areas and port zones where precision is critical.MarineTraffic stands apart by combining satellite AIS with the world’s largest terrestrial AIS network (6,600+ stations) and roaming AIS capabilities. This powerful hybrid approach ensures unmatched signal clarity in congested areas, continuous global coverage, and superior event detection at sea and in port.It's this combination — satellite, terrestrial, and roaming AIS — that makes MarineTraffic the gold standard for maritime visibility, delivering the most complete, accurate, and reliable AIS network on the market.
With thousands of users across the globe, Kpler enables customers to find signal in the noise and position themselves for success